Friday, February 1, 2013

Observations from the Coffee Shop 2.1

The Super Bowl is just a few days away so I thought a little preview was called for. Personally I think the last version of the Beetle was cuter and this 2013 model would look much better in black. I better shut-it though, I don't want Foxy getting jealous.

Don't sweat me brodder, the sticky bun come soon ....

Published on Jan 27, 2013
Jimmy Cliff - Rebirth

Watch our Super Bowl 2013 TV commercial, where you'll meet Dave and his newfound sunny disposition (that manifests itself in a curious way), all thanks to his new 2013 Volkswagen Beetle.

update - After I posted this it was brought to my attention that some people somehow find the commercial offensive. That a white man speaking with a Jamaican accent and driving a German car is somehow racist and not multi-cultural fun. This was just a little post but some people are just too damn serious and now it's much too long.

In its defense I give you Dr Claire Nelson, the Jamaican born president of the Institute of Caribbean Studies and the Caribbean Heritage Organisation. Dr. Nelson said what she and her group found offensive "are the mostly non-Jamaican critics who contend that the commercial is racist. Some going as far as saying that it's like putting a black face on a white or Asian person. We hasten to assure the viewing public, that being Jamaican, just like being American, is a nationality and not a race.We invite everyone to 'Get in and get happy. No problem, man."

Tourism Minister Wykeham McNeill said Jamaica can benefit significantly from the Super Bowl ad. "I think this is a very creative commercial, which truly taps into the tremendous appeal that brand Jamaica and its hospitable people have globally," he said in a press release. The Opposition Jamaica Labour Party has also endorsed the ad.

I rest my case.

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