Wednesday, March 20, 2013

Observations 3.20

I really don't know how to describe this video other than classic. It's so good that when I first saw it I didn't even realize it was a commercial which you might not have either if I hadn't just told you. Be sure you watch till the end so you understand why I think it's classic.

"Le papier ne sera jamais mort," à l'époque où le débat fait rage entre les prescripteurs du 'tout numérique' et les irréductibles défenseurs du papier, Le Trèfle prend position avec son nouveau spot TV intitulé Emma.

"Paper is not dead," at a time when debate rages between the prescribers of 'all digital' technology and the die-hard defenders of paper, Clover has taken a position with this new TV spot titled Emma.

vimeo link
Published on Mar 12, 2013

I'm posting both a Vimeo and YouTube link because the video is much better viewed on Vimeo but in their wisdom it doesn't allow embedding. Why I do not know, it's a commercial after-all.