Observations from the Window 3.4

It’s early, I’m tired, and I have to go to breakfast but I wanted to pass something on. We all had a big surprise at the gallery yesterday, a big effing fun surprise. Seems we found ourselves right there in the New York Times. We didn’t have any idea it was going to happen so it was just one of those fun moments and everybody was so excited.

“If you don’t have a booth at one of this week’s big fairs, the thinking goes, you’re invisible — especially if you’re a smaller gallery that’s slightly off the beaten track. The solution? Become a fair yourself. That’s what Zürcher Studio has done, carving its space into six booths and inviting in like-minded downtown and Brooklyn dealers ….”

Read the full review
(A version of this review appeared in print on March 4, 2011, on page C25 of the New York edition.)

Yup one of those moments and now I think I need coffee. Bad ....